This campaign is a college project I felt compelled to still leave in my current portfolio for a couple of reasons. First, this was an exciting project for me as it was part of an agile-classroom effort, meaning I worked as part of a small team of design, business, and engineering students to identify a target market, develop and create a product, develop a brand identity, and launch a marketing campaign. Second, this project showcases my growth as a designer compared to my recent works.

Launch I/O was a concept company that developed a frisbee launch/catch device (much like a basketball “gun”) for specialized solo ultimate frisbee practice. I researched our product’s target market, developed personas, and used that information to guide our brand design development.