This campaign was a brand I invented to exercise creativity in playful brand identities and point-of-sale design.

The idea was to build a snarky, humorous brand for a niche company specializing in fun sugar “cubes,” crystals and treats for tea, coffee, and cocktail mixing. I wanted to challenge myself to create a unique and eye-catching concept for a POS design.

I enjoyed playing around with this personal project, and I aim to revisit it to push packaging design concepts further and more fully flush out the brand’s identity through pattern work, social media identity, etc.